Secret Road Records was founded in 2016 with the signing of Arum Rae as a way to provide services outside of licensing and publishing to our growing roster. Working with a plethora of independent artists throughout the years gave us insight as to what an artist needs throughout a release cycle and beyond. In an effort to align ourselves with the growing models of small companies, we seek out the right partners to aid in marketing, distribution, PR and touring surrounding an artist’s release and campaign. We also put a strong focus on artist development as well. Our mission is to help tell an artist’s story and support their creative vision.
Indie soul singer and songwriter Arum Rae went from performing on any stage possible to touring with the likes of Gary Clark, Jr. and B.B. King, and independently releasing her 2014 Warranted Queen EP acclaimed by Noisey, Spin, Paste, and more. Her story comes into focus on 2016’s Loners EP and forthcoming full-length debut for Secret Road Records. Arum produced Loners in addition to performing most of the instruments with the exception of the first single, "Wasn't My Time," which was produced by Katalyst (Kanye West, X Ambassadors, Eminem). It’s distinctly her vision. Now, Arum’s stories have the power to resound with listeners worldwide on Loners. “I hope when people hear my music they can find a sense of themselves in it,” she leaves off. “Maybe they can relate to it, and it might move them.”